There was a point where Taylor Swift's popularity was mid, and then the forces behind her harnessed the power of marketing and manipulated algorithms to boost her sales.I don't even understand how she has obsessive fans, she's too boring - she's like if Coldplay was a woman instead of a group of men.
You have live Nation / Ticketmaster manipulating the price of her tickets.
You have her record label defrauding streaming companies to boost her play time
You have her buying an army of bots on social media platforms to boost her fan base / alter the amount of views
There's even been rumors that there's an army of bots that boost and spread gossip on other websites and forums like Reddit and 4chan. This keeps her a relevant topic
White House endorsements