If Null and Tanuki think that TikTok is gonna make them money, they might want to watch this segment where huge TikTokkers with millions of views on their videos disclose how little they're actually making:Josh wants to grow his website and podcast by trying out YouTube shorts, which has terrible profits, and tiktok. I suspect he's doing this because growth is stagnating.
I don't think Null wants to grow KF though. I am guessing the wants to grow MATI and his other Youtube channel, Bad At Video Games. MATI and BAVG are the two endeavours where Null hopes to grow and gain legitimacy and clout from. Null has always wanted to be podcast personality with a Youtube Drama/Commentary channel, just with slurs and uncensored edgy/adult content. Null said years ago, quote, "I hope to be like Dick Masterson when I'm his age, that's what I aspire to.".
KF at this point basically only exists to provide new and unique content for MATI, and it's pretty obvious from his demeanour which of the two Null prefers. The MATI listeners are the cool kids with money that give Null superchats, and the Kiwis are the Shortbus nerds who do the research and archiving on the forum, while being abused by Null and his moderators for the privilege of being tolerated on his increasingly broken website. Null will then take and use all that archived material and research for his podcast, which now gets tens of thousands of views and earns him many superchats thanks to #DropKiwiFarms making him notorious. Null claims to do a lot of preparation for MATI, but I'm sure y'all have seen Null go into the MATI thread on KF and post something like: "Tell me what to talk about this week and give me all the relevant links.". How convenient to have what amounts to your own army of researchers (or drama instigators) whom you also get to abuse and make money from, on-site as well as off-site.